A better way to save

The financial industry has long been built around complexity. We think there’s a better way.

Our mission is to make it easier for more people to save smarter. To do that, we’re building a team of thoughtful, capable people who care about doing things the right way.

Our business idea is simple: to be on our customers’ side and always do what’s best for them. Because we’re paid directly by our customers, our incentives are aligned with theirs.

Without traditional advertising, Lysa has grown consistently in Sweden since launch in 2016. Today, Lysa is available in Sweden, Denmark, Finland and Germany.

Our success depends on the people who work here. We come from different backgrounds and bring different perspectives. What we have in common is our core values — and the standards we hold ourselves to.

• Earn trust
  Our customers trust us with their money. That trust is earned over time, through the decisions we make every day. Without it, nothing else matters.
  

• Add value
  Adding value is a fundamental belief. Things can always be improved — and that guides how we listen, communicate and support our customers, and each other.
  

• Have grit
  We take a long-term view. Progress takes time, and not everything works on the first try. We stay with it, learn, and keep moving forward.