The opportunity

This is your chance to be the first person on the ground in Denmark, driving Lysa’s success in a growing market with high potential. You will be our ambassador, our spokesperson, and the engine of growth, with a clear mission: establish Lysa as the go-to choice for smart and simple saving and investing.

Do you love building relationships, creating impact, and seeing your work deliver real results? Then this is where you’ll make your mark – with the freedom to identify and execute the initiatives with the biggest impact while collaborating closely with Lysa’s Swedish teams.

Your success will be measured in new customers, deposits (AUM), and media exposure. You’ll be the key player in driving ambitious growth and positioning Lysa as a trusted leader in the market.

Are you ready to make savings and investments simpler and more accessible for people in Denmark? This is your chance!

 Key responsibilities

• Brand Awareness – Be the face of Lysa in Denmark. Represent us in relevant events, media and forums to build visibility, trust, and brand recognition.
  
• Trust & Growth – Build credibility and accelerate customer acquisition by driving strategic partnerships with affiliates, influencers, and industry organisations.
  
• Marketing Impact – Lead local marketing campaigns and initiatives that cut through complexity and position Lysa as the simple and trusted choice for saving and investing.
  
• Partnerships – Act as the primary point of contact for local partners, ensuring strong and productive collaborations that drive growth.
  
• Local User Experience – Work with the Swedish team to adapt and localise the product for the Danish market (including app localisation, translations, and tailored communication).

KPIs: 

• Growth in customers and deposits (AUM) in Denmark
  
• Media presence and mentions in relevant Danish outlets
  
• Quality of strategic partnerships

Who you are

• An entrepreneurial self-starter with a proven track record of launching and scaling services in new markets.
  
• A natural networker and relationship-builder, confident representing a brand at all levels and bringing an existing network to the table.
  
• Proactive and creative, with the ability to turn challenges into opportunities, drive initiatives independently, and adapt quickly when conditions shift.
  
• Excellent communicator in Danish (fluent) and English (fluent).
  
• A true team player, thriving in cross-functional collaboration.
  
• Hands-on and humble – ready to drive strategy and roll up your sleeves when it’s time for execution.
  
• Strong interest in personal finance and deep knowledge of the Danish market and culture.

Department & location

You’ll be part of the Operations team and report to the COO. You’ll work closely across the organisation, especially with the Marketing team and Customer Relations team.

Full-time position based in Denmark or Sweden (with frequent presence in Denmark). Since Lysa does not yet have an office in Denmark, employment will initially be handled via an Employer of Record. Starting as a consultant through your own company is also a possibility.

Who we are

At Lysa, our vision is to set a new standard in savings and investments – built on automation, efficiency, and an unwavering focus on our customers’ best interests. We know that many institutions put themselves first. We’re here to change that.

Our mission is simple: make it easier for everyone to save smarter. To get there, we’re continuously improving our product and expanding into new markets. Our team is built on outstanding individuals – but to accelerate our journey, we need more people who share our purpose and the drive to make real change.

What we offer

Lysa is one of Sweden’s fastest growing FinTech companies – and the largest provider of digital discretionary portfolio management in the Nordics. Today we have 180,000 paying customers and manage more than EUR 4bn. We’ve expanded into Denmark, Finland, and Germany, and our team of 75 works hard every day to have a real impact on the European savings market.

• A mission-driven culture with high employee engagement (eNPS).
  
• The chance to participate in Lysa’s long-term incentive program and take part in our growth.
  
• A highly skilled, motivated, and collaborative team where earning trust and adding value are at the core.

Application

If this is the challenge you’ve been waiting for, apply now and briefly tell us about your experience and what motivates you to help build Lysa in Denmark. We look forward to hearing from you!

If you have any questions regarding the role or process, send your questions to our recruitment partner: henrik.tollemark@recommendedby.se.